
The Black Keys
Brothers
2011 Grammy Award winner for Best Packaging
In Friday’s New York Times, David Browne talks about how size matters in “The Incredible, Inevitable Shrinking Album Cover” subtitled, “As Record Sales Shrink, So Does Album Cover Art”:
Art directors and designers say they’ve never been given blunt directives to be more elementary. Yet they admit the transition to easily grasped images is an inevitable part of the move from 12-inch discs to MP3s. “The album cover has become just a pictographic button, some little thing on a Web site that you can click on to listen to or purchase some music,” said Frank Olinsky, a designer who has worked on covers for Smashing Pumpkins and Sonic Youth. “A thumbnail-size image can’t replace an LP or even a CD cover, but these days I’m not sure that matters to people. It’s what people are used to, and they’re getting more used to it all the time.”

Red Hot Chili Peppers
I’m With You
designed by Damien Hirst
While Browne admits that simple, visually arresting album cover designs are nothing new, he fears we may be losing something bigger:
Yet pared-down album cover art also feels of a piece with another unfortunate digital trend: the inferior sound quality produced by MP3s compared with their analog counterparts. In their respective ways each diminishes some aspect of the listening experience. And to future generations of fans who’ll be accustomed to listening to songs on something other than a home stereo while staring at its accompanying artwork, neither may eventually matter.
Designers point to a few hopeful signs for the survival of elaborate album covers. On the iTunes LP section of Apple’s online iTunes Store, fans can view album artwork in something close to CD-format size. Thanks to the revival of vinyl, many new releases are available in limited-edition LP versions, restoring covers to their former glory. According to Nielsen SoundScan, 3.6 million LPs were sold in the first half of this year. While that figure represents a 37 percent increase from the same period in 2010, it remains a niche market.
It’s worth pointing out, again, that those oft-quoted Nielsen SoundScan numbers do not represent total LP sales. First off, they are restricted to US & Canadian sales and they do not even track LP sales of everyone selling records in the US and Canada. They also do not mention which online stores they do and don’t cover but with single record pressing plants reporting pressing multiples of the yearly SoundScan numbers back before the vinyl revival really took off, we can pretty much be assured that SoundScan’s LP-sales figures are at best a trend indicator*.

Broken Bells
s/t
“I’ve definitely noticed this shift,” said Donny Phillips, an art director at Warner Brothers Records. “I’ve heard a lot of marketing people and managers say, ‘You have to make it simple because of iTunes.’ People are conscious of this.”
If we couple this bleak outlook for album cover art with the sorry state of metadata (which is what album cover art is from your music management software’s perspective), I’d say that size looks to be the smaller part of our problems.

Steve Jobs at home (a long time ago)
Like it or not, Apple and iTunes are prime-music-market-movers so the market has to move them back to a place that values old-fashioned things like sound quality and art. I hold out hope.
* United Record Pressing of Nashville, Tennessee reported pressing between 20,000 to 40,000 records a day back in 2007